Jochen Zeitz was one of youngest ceos in the European business history. At 14 years ago he just administered the PUMA (PUMA) company which was facing eight years of losses and 2500 million dollar debt. But the young man rectified the company in his own ways, including vigorously downsizing, repositioning products, transfering line etc. By the year of 2006, its total incomes reached to 23.6 billion euros, and become a member of world sports brand camps. Arrived in July, he introduced GUCCI (GUCCI), YSL and many other luxury brands of French PPR group to be puma shareholders, to enhance developing strength of puma in the retail channel and the influence on the sports fashion. Jochen Zeitz hopes puma will become the famous brand around the world. He told the universal of entrepreneurs the distinctive way he took at puma’s management.
When you were 30, you had already been the company’s CEO.
